BELIEVE
IN NATURAL
BEAUTY

PREVIA NATURAL HAIRCARE BELIEVE IN THE PERFECTION OF NATURE AND IS COMMITTED TO PRESERVING IT WITH PURE AND NATURAL PRODUCTS.
WE SAY NO TO PETROLEUM DERIVATIVES, CHEMICAL SURFACTANTS, PRESERVATIVES AND ARTIFICIAL COLOURANTS.
FORMULATIONS BY PREVIA NATURAL HAIRCARE CONTAIN CERTIFIED ORGANIC ACTIVE PRINCIPLES OBTAINED FROM INNOVATIVE AND SUSTAINABLE TECHNOLOGIES.
WE ARE AWARE OF THE IMPACT OUR CHOICES HAVE ON THE PLANET, DUE TO THIS WE ONLY USE INNOVATIVE AND ECOLOGICAL MATERIALS FOR OUR PACKAGING.
WE ARE COMMITTED TO MAKING SURE EVERY TREATMENT IS PERCEIVED AS A UNIQUE AND UNFORGETTABLE EXPERIENCE: AN OLFACTORY JOURNEY GUIDED BY SELECTED ENVELOPING FRAGRANCES.
IF YOU ALSO BELIEVE IN OUR VALUES, DO NOT CHOOSE ANYTHING ELSE FOR YOUR HAIR. CHOOSE PREVIA NATURAL HAIRCARE

NATURAL PRODUCTS DEVOID OF CHEMICAL SUBSTANCES

CERTIFIED ORGANIC ACTIVE PRINCIPLES OF ITALIAN ORIGIN

A BOUQUET OF EXCLUSIVE FRAGRANCES INSPIRED BY NATURE

WE ALWAYS FAVOUR MATERIALS WITH LOWER ENVIRONMENTAL IMPACT

PURE AND NATURAL
FORMULATIONS

IN OUR PRODUCTS WE USE PURE AND DELICATE INGREDIENTS.
THE WASHING AGENTS OF VEGETABLE ORIGIN ARE SAFE AND NON AGRESSIVE, IDEAL FOR SENSITIVE DELICATE SKINS.
THE CUTTING EDGE CONDITIONING AGENTS ARE OF VEGETABLE ORIGIN SAFE, DELICATE AND 100% BIODEGRADABLE.
THE PRESERVING AGENTS ARE TYPICAL OF THE FOOD INDUSTRY AND ARE SAFE AND WELL TOLLERATED.
THE USE OF DELICATE AND PURE SUBSTANCES GENERATES A NEW SELF-RECONSTRUCTION PROCESS IN THE HAIR FIBRE WHICH RESTORES THE NATURAL BEAUTY OF THE HAIR. POSITIVE EFFECTS RELATED TO THE USE OF NATURAL PRODUCTS WILL BE EVIDENT TO THE SIGHT AND TOUCH AFTER ONLY A FEW APPLICATIONS: CONSTANT USE OF THE PRODUCT IS THE KEY TO OBTAINING RESULTS. TRUST IN NATURAL BEAUTY AND DISCOVER ITS BENEFITS.

TOXIN FREE – ANTI POLLUTION

AGGRESSIVE CHEMICALS INCREASE ELECTRO STATIC ELECTRICITY IN THE HAIR ATTRACTING THE POLLUTING AGENTS PRESENT IN THE ATMOSPHERE. SEBUM TRAPS POLLUTING PARTICLES AND ACTS ON THE SCALP INTENSIFYING ITS ISSUES. THE HAIR BECOMES OPAQUE AND LOSES ITS VITALITY. WITH OUR PRODUCTS YOU WILL DETOXIFY YOUR HAIR AND SCALP FROM IMPURITIES TO KEEP IT HEALTHY.

HEALTHY SKIN

ABSENCE OF AGGRESSIVE CHEMICALS RESTORES SUITABLE LEVELS OF HYDRATION IN THE SKIN. IT REDUCES THE LIKELINESS OF SCALP IRRITATIONS, THE FORMING OF DRY DANDRUFF OR PSORIASIS.

LONG-LASTING CLEAN HAIR

THE SKIN REACTS TO THE USE OF AGGRESSIVE CHEMICALS BY INCREASING SEBUM PRODUCTION IN ORDER TO RESTORE THE NATURAL SKIN BARRIER, AS A CONSEQUENCE THE HAIR LOOKS IMMEDIATELY WEIGHED DOWN AND WILL TEND TO GET DIRTY VERY EASILY. OUR PRODUCTS RESPECT THE SCALP WITHOUT REDUCING THE PROTECTIVE HYDROLIPIDIC FILM, ENSURING LONG LASTING CLEAN HAIR.

INCREASED VOLUME

OUR PRODUCTS MAKE THE HAIR NATURALLY MORE VOLUMINOUS.
THIS IS MADE POSSIBLE BY THE ABSENCE OF FILMING CHEMICALS WHICH WEIGH THE HAIR DOWN, SUFFOCATE THE SCALP AND HYPERSTIMULATE SEBUM PRODUCTION.

CERTIFIED ACTIVE ORGANIC AND BIODYNAMIC INGREDIENTS OF ITALIAN ORIGIN

FOR EACH LINE WE HAVE SELECTED A CERTIFIED ORGANIC AND BIODYNAMIC ACTIVE INGREDIENT OF ITALIAN ORIGIN.
OUR STATE-OF-THE-ART VEGETABLE ACTIVE INGREDIENTS ARE OBTAINED FROM INNOVATIVE AND SUSTAINABLE TECHNOLOGIES SUCH AS:

VEGETABLE BIOLIQUEFIED MOLECULES

AN EXCLUSIVE TECHNOLOGICAL PATENT DEVELOPED AT THE INDUSTRIAL CHEMICAL DEPARTMENT OF BOLOGNA UNIVERSITY, WHICH ALLOWS TO OBTAIN 100% OF VEGETABLE BIOCHEMICALS IN A COMPLETELY BIOAVAILABLE AND ACTIVE FORM (PHYTOCOMPLEX).THIS MAKES OUR ACTIVE PRINCIPLES EXTREMELY RAPID AND EFFECTIVE.

VEGETABLE STEM CELLS

UNDIFFERENTIATED CELLS WHICH CAN BE TRANSFORMED INTO ANY TYPE OF CELL WHICH MAKES UP THE PLANT THEY ARE DERIVED FROM.
BY MEANS OF CONTROLLED STIMULATION STRATEGIES THE EXPRESSION OF ANY CELL OF INTEREST WHICH THE PLANT IS ABLE TO PRODUCE CAN BE OBTAINED.
DUE TO THESE EXTRAORDINARY FEATURES RESEARCH IS CONSTANTLY DEDICATING GREATER ATTENTION TO SUCH CELLS IN THE COSMETOLOGY FIELD.

BIO CERTIFIED VEGETABLE EXTRACTS

ACTIVE WATER EXTRACTS ARE CERTIFED VEGETABLE EXTRACTS OBTAINED BY MEANS OF A PHYSICAL WATER EXTRACTION PROCESS, DEVOID OF ALCOHOL, GLYCOLS, GLICERINE OR ANY OTHER EXTRACTION SOLVENT.
OUR EXTRACTS ARE PROCESSED ON-DEMAND, SO AS TO GUARANTEE MAXIMUM INTEGRITY AND NATURALNESS OF THE ACTIVE PRINCIPLES CONTAINED IN THEM AS WELL AS THE FRAGRANCE WHICH MARKS THE QUALITY OF THE RAW MATERIALS USED.

A BOUQUET OF EXCLUSIVE
FRAGRANCES INSPIRED BY NATURE

UNIQUE FRAGRANCES BORN FROM THE COLLABORATION WITH THE BEST MANUFACTURERS OF PERFUME. A BOUQUET OF ENVELOPING AND DELICATE ESSENCES, INSPIRED BY NATURE TO EVOKE EMOTIONS AND TURN EVERY TREATMENT INTO A UNIQUE AND UNFORGETTABLE EXPERIENCE.

EXCLUSIVE COMBINATIONS WHICH MAKE THE BRAND RECOGNISABLE AND UNMISTAKABLE. A UNIQUE EMOTIONAL EXPERIENCE WHERE FRAGRANCE IS THE PROTAGONIST.
A COLLECTION OF MODERN AND REFINED FRAGRANCES WHICH MAKE OUR PRODUCTS UNIQUE AND UNMISTAKABLE.

OLFACTIVE NOTES ARE DIVIDED INTO THREE CLASSES:
TOP NOTES, HEART NOTES AND BASE NOTES.
THE COMBINATION OF THE THREE GROUPS OF NOTES FORMS THE OLFACTIVE PYRAMID

TOP

PERCEIVED IMMEDIATELY- THEY EVAPORATE FAST. THEY FORM THE FIRST IMPRESSION A PERSON HAS OF A FRAGRANCE.

HEART

OLFACTIVE NOTES THAT EMERGE AS SOON AS HEAD NOTES DISSOLVE. THEY COMPOSE THE CENTRAL PART OF A FRAGRANCE, USUALLY SOFT AND ENVELOPING.

BASE

THEY ARE THE LAST TO BE PERCEIVED: THEY CAN BE PERCEIVED EVEN AFTER A PERIOD OF HALF AN HOUR, BUT ARE THE ONES WHICH LAST LONGER THAN ALL THE OTHERS, UP TO TWENTY-FOUR HOURS FROM APPLICATION.

FRAGRANCES ARE CLASSIFIED IN CATEGORIES OR FAMILIES, ACCORDING TO THE DOMINANT OLFACTORY NOTE CHARACTERISING THEM.

FLORAL

IT IS THE MOST WIDESPREAD FAMILY OF ESSENCES AND EXPLOITS THEM TO CREATE A FLORAL SYMPHONY OR A SOLIFLORE, I.E. A FRAGRANCE INSPIRED BY A SINGLE FLOWER.

CITRUS

FRAGRANCES COMPOSED OF ESSENTIAL CITRUS OILS LIKE ORANGE, MANDARIN, LEMON, BERGAMOT, MOST OF THE TIMES COMBINED WITH AN ORANGE FLOWER COMPONENT.

CHYPRE

THIS IS THE FAMILY WHICH MADE HISTORY IN THE WORLD OF PERFUMERY. THE OLFACTIVE PYRAMID IS CHARACTERIZED BY OAK MOSS, LAUDANUM, PATCHOULI AND BERGAMOT ESSENCES.

AROMATIC

ALL THOSE FRAGRANCES CHARACTERIZED BY AROMATIC HERB NOTES LIKE SAGE, ROSEMARY, CUMIN, LAVENDER AND SIMILAR COMBINED WITH SPICY AND CITRUS NOTES BELONG TO THIS FAMILY AND ARE COMPOSITIONS MAINLY USED FOR MALE FRAGRANCES.

AMBERY

ALSO CALLED EASTERN FRAGRANCES, THOSE FROM THIS FAMILY, WITH THEIR VANILLA AND SLIGHTLY SPICY ESSENCE, ARE SUITABLE FOR VERY FEMININE WOMEN WITH STRONG CHARACTERS.

WOODY

WOODY FRAGRANCES ARE COMPOSED OF CITRUS AND WOODY NOTES, USUALLY MIXED WITH LAVENDER ESSENCE FOR A FRESH AND WARM COMPOSITION. LIKE THE WOODY FRAGRANCES, FOUGÈRE PERFUMES ARE BORN FROM THE COMBINATION OF LAVENDER AND WARM WOODY NOTES AND THEY CREATE A CONTRAST BETWEEN WARM AND COLD.

LEATHERY

FRAGRANCES FROM THIS FAMILY ARE USUALLY MASCULINE BUT CAN ALSO BE USED BY WOMEN. THEIR FRAGRANCE RECALLS THE CHARACTERISTIC SMELL OF LEATHER WHICH IS MIXED WITH NOTES OF TOBACCO OR HONEY.

ECO-PACKAGING MADE WITH
SUSTAINABLE MATERIALS

PACKAGING DESIGN PLAYS THE MOST IMPORTANT ROLE IN THE IDENTITY OF A PRODUCT, IT REPRESENTS A STRATEGIC TOOL OF ESTABLISHMENT ON THE MARKET. BRAND IDENTITY, FUNCTIONALITY AND VISUAL PERCEPTION OF THE BRAND IN ALL ITS ASPECTS.

WE HAVE CHOSEN TO USE MATERIALS OBTAINED FROM A PRODUCTION SYSTEM FEATURING GREAT TECHNOLOGICAL INNOVATION WHICH TRANSFORMS SUGAR CANE INTO GREEN POLYETHYLENE. THANKS TO THIS MATERIAL, OUR PACKAGING IS MANUFACTURED WITH REDUCED EMISSIONS OF CARBON DIOXIDE, PROTECTING THE ENVIRONMENT SURROUNDING US. THESE PRINCIPLES ACCOMPANY ALL OUR CHOICES: WE ALWAYS FAVOUR MATERIALS WITH LOW ENVIRONMENTAL IMPACT.

PLASTIC EXTRACTED FROM SUGAR CANE

TO REDUCE CARBON DIOXIDE EMISSIONS WE HAVE CHOSEN TO USE A MATERIAL OBTAINED THROUGH A PRODUCTION SYSTEM WHICH TURNS SUGAR CANE INTO GREEN POLYETHYLENE.

ALUMINIUM

RECYCLING ALUMINUM ALLOWS TO SAVE UP TO 95% OF THE ENERGY NECESSARY FOR THE PRODUCTION OF VIRGIN ALUMINUM, THUS AVOIDING THE CORRESPONDING CO2 EMISSIONS.

PAPER

OUR PACKAGING IS MADE WITH FSC® (FOREST STEWARDSHIP COUNCIL) CERTIFIED PAPER. THE FSC® BRAND IDENTIFIES PRODUCTS CONTAINING WOOD COMING FROM RESPONSIBLY CONTROLLED FORESTS ACCORDING TO RIGOROUS ENVIRONMENTAL, OCIAL AND ECONOMIC STANDARDS.

0% HARSH CHEMICALS

0% SULFATE

SULPHATES ARE SURFACTANTS, FOAMING SUBSTANCES CONSIDERED TOXIC BECAUSE THEY UNDERGO A CHEMICAL PROCESS CALLED SULPHONATION OUR PRODUCTS ARE PURE WE USE NATURAL BIODEGRADABLE AND ECO-COMPATIBLE SURFACTANTS.

0% DEA/TEA/MEA

SECONDARY ALKALISING SURFACTANTS WHICH MAY RELEASE CARCINOGENIC SUBSTANCES. OUR PRODUCTS ARE PURE. THE CHOICE OF NOT USING THESE SUBSTANCES GUARANTEES GREATER PRODUCT SAFETY.

0% EDTA

CHELANT AGENT, A SUBSTANCE WHICH CARRIES OUT THE FUNCTION OF CAPTURING METALLIC ATOMS FAVOURING PRODUCT CONSERVATION. EDTA REVEALS THE POSSIBLE PRESENCE OF OTHER PRESERVATIVES. OUR PRODUCTS ARE PURE. THE CHOICE OF NOT USING EDTA GUARANTEES THE ABSCENCE OF PRESERVATIVES.

0% PEG/PPG*

SYNTHETIC EMULSIFIERS CONTAINING PETROLEUM DERIVATIVES THEIR FUNCTION IS TO BIND THE AQUEOUS PARTS TO THE OLEAGINOUS ONES OUR PRODUCTS ARE PURE AND DO NOT CONTAIN ANY SUBSTANCES DERIVED FROM PETROLEUM.

0% THIAZOLINONE

CORROSIVE AND IRRITANT PRESERVATIVES ARE BANNED SUBSTANCES IN LEAVE-IN PRODUCTS. OUR PRODUCTS ARE PURE WE HAVE CHOSEN NOT TO ADD THEM TO ANY PRODUCT.

0% PARABEN

PRESERVATIVES PENETRATING THE SKIN. THEY ARE NOT OFFICIALLY TOXIC, BUT ARE UNDER OBSERVATION BECAUSE THEY MAY BE CARCINOGENIC OUR PRODUCTS ARE PURE. WE HAVE CHOSEN NOT TO ADD THESE TO ANY PRODUCT.

0% SILICONE*

THEY DO NOT HAVE ANY HEALING PROPERTIES,THEY CONCEAL IMPERFECTIONS AND IN THE LONG RUN DEPOSIT THEMSELVES ON THE HAIR. THEY ARE SYNTHETIC, NON-BIODEGRADABLE AND HAVE GREAT ENVIRONMENTAL IMPACT.

0% ARTIFICIAL COLOUR

ARTIFICIAL COLOURANTS AND FOOD COLOURINGS MAY CAUSE ALLERGIES AND HYPERSENSITIVITY. OUR PRODUCTS ARE PURE. WE HAVE CHOSEN NOT TO ADD THESE TO ANY PRODUCT.

0% MINERAL OIL

PETROLEUM DERIVATIVES. THEIR PRODUCTION IS HIGHLY POLLUTANT FOR THE ENVIRONMENT AND TOXIC FOR THE SKIN. OUR PRODUCTS ARE PURE. WE HAVE CHOSEN NOT TO ADD THEM TO ANY OF OUR PRODUCTS.

0% LANOLIN

NATURAL ANIMAL-DERIVED (BSE) WAX. OUR PRODUCTS ARE PURE. WE HAVE CHOSEN NOT TO ADD THEM TO ANY OF OUR PRODUCTS.

0% BENZOPHENONE

BENZOPHENONE IS A CHEMICAL UVA AND UVB SUN FILTER, HARMFUL FOR HEALTH. OUR PRODUCT S ARE PURE SO THEY DO NOT CONTAIN ANY CHEMICAL MOLECULES WHICH MAY MODIFY BY INTERACTION W ITH SUN RAYS.

0% DMDM HYDANTOIN – IMIDAZOLIDINYL UREA

PRESERVATIVE, FORMALDEHYDE DONOUR WE HAVE CHOSEN NOT TO ADD THIS TO STYLE AND FINISH PRODUCTS.

0% THIO

THIOGLYCOLIC ACID IS THE CLASSIC AGENT USED FOR BREAKING SULPHUR BONDS AND ALTERING THE HAIR STRUCTURE. A CORROSIVE AND EXTREMELY AGGRESSIVE ACID, IT DAMAGES THE STRUCTURE OF THE HAIR.
FOR THIS REASON WE USE CYSTEAMINE CHLORIDE, WHICH RESPECTS THE NATURE OF THE HAIR WITHOUT DAMAGING IT.

0% AMMONIA

A HIGHLY-SENSITISING BUFFER AGENT, IT MAY CAUSE SKIN ITCHYNESS AFTER APPLICATION.

*THE MAJORITY OF OUR PRODUCTS DO NOT CONTAIN THIS SUBSTANCE.

OUR PHILOSOPHY IS IN OUR MOTTO:

YOUR HAIR LOVE IT.