0% HARSH CHEMICALS

0% SULFATE

SULPHATES ARE SURFACTANTS, FOAMING SUBSTANCES CONSIDERED TOXIC BECAUSE THEY UNDERGO A CHEMICAL PROCESS CALLED SULPHONATION OUR PRODUCTS ARE PURE WE USE NATURAL BIODEGRADABLE AND ECO-COMPATIBLE SURFACTANTS.

0% DEA/TEA/MEA

SECONDARY ALKALISING SURFACTANTS WHICH MAY RELEASE CARCINOGENIC SUBSTANCES. OUR PRODUCTS ARE PURE. THE CHOICE OF NOT USING THESE SUBSTANCES GUARANTEES GREATER PRODUCT SAFETY.

0% EDTA

CHELANT AGENT, A SUBSTANCE WHICH CARRIES OUT THE FUNCTION OF CAPTURING METALLIC ATOMS FAVOURING PRODUCT CONSERVATION. EDTA REVEALS THE POSSIBLE PRESENCE OF OTHER PRESERVATIVES. OUR PRODUCTS ARE PURE. THE CHOICE OF NOT USING EDTA GUARANTEES THE ABSCENCE OF PRESERVATIVES.

0% PEG/PPG*

SYNTHETIC EMULSIFIERS CONTAINING PETROLEUM DERIVATIVES THEIR FUNCTION IS TO BIND THE AQUEOUS PARTS TO THE OLEAGINOUS ONES OUR PRODUCTS ARE PURE AND DO NOT CONTAIN ANY SUBSTANCES DERIVED FROM PETROLEUM.

0% THIAZOLINONE

CORROSIVE AND IRRITANT PRESERVATIVES ARE BANNED SUBSTANCES IN LEAVE-IN PRODUCTS. OUR PRODUCTS ARE PURE WE HAVE CHOSEN NOT TO ADD THEM TO ANY PRODUCT.

0% PARABEN

PRESERVATIVES PENETRATING THE SKIN. THEY ARE NOT OFFICIALLY TOXIC, BUT ARE UNDER OBSERVATION BECAUSE THEY MAY BE CARCINOGENIC OUR PRODUCTS ARE PURE. WE HAVE CHOSEN NOT TO ADD THESE TO ANY PRODUCT.

0% SILICONE*

THEY DO NOT HAVE ANY HEALING PROPERTIES,THEY CONCEAL IMPERFECTIONS AND IN THE LONG RUN DEPOSIT THEMSELVES ON THE HAIR. THEY ARE SYNTHETIC, NON-BIODEGRADABLE AND HAVE GREAT ENVIRONMENTAL IMPACT.

0% ARTIFICIAL COLOUR

ARTIFICIAL COLOURANTS AND FOOD COLOURINGS MAY CAUSE ALLERGIES AND HYPERSENSITIVITY. OUR PRODUCTS ARE PURE. WE HAVE CHOSEN NOT TO ADD THESE TO ANY PRODUCT.

0% MINERAL OIL

PETROLEUM DERIVATIVES. THEIR PRODUCTION IS HIGHLY POLLUTANT FOR THE ENVIRONMENT AND TOXIC FOR THE SKIN. OUR PRODUCTS ARE PURE. WE HAVE CHOSEN NOT TO ADD THEM TO ANY OF OUR PRODUCTS.

0% LANOLIN

NATURAL ANIMAL-DERIVED (BSE) WAX. OUR PRODUCTS ARE PURE. WE HAVE CHOSEN NOT TO ADD THEM TO ANY OF OUR PRODUCTS.

0% BENZOPHENONE

BENZOPHENONE IS A CHEMICAL UVA AND UVB SUN FILTER, HARMFUL FOR HEALTH. OUR PRODUCT S ARE PURE SO THEY DO NOT CONTAIN ANY CHEMICAL MOLECULES WHICH MAY MODIFY BY INTERACTION W ITH SUN RAYS.

0% DMDM HYDANTOIN – IMIDAZOLIDINYL UREA

PRESERVATIVE, FORMALDEHYDE DONOUR WE HAVE CHOSEN NOT TO ADD THIS TO STYLE AND FINISH PRODUCTS.

0% THIO

THIOGLYCOLIC ACID IS THE CLASSIC AGENT USED FOR BREAKING SULPHUR BONDS AND ALTERING THE HAIR STRUCTURE. A CORROSIVE AND EXTREMELY AGGRESSIVE ACID, IT DAMAGES THE STRUCTURE OF THE HAIR.
FOR THIS REASON WE USE CYSTEAMINE CHLORIDE, WHICH RESPECTS THE NATURE OF THE HAIR WITHOUT DAMAGING IT.

0% AMMONIA

A HIGHLY-SENSITISING BUFFER AGENT, IT MAY CAUSE SKIN ITCHYNESS AFTER APPLICATION.

*THE MAJORITY OF OUR PRODUCTS DO NOT CONTAIN THIS SUBSTANCE.